“The most profitable stain businesses keep gross profit between 50–60% and aim for 25–30% net profit. That only happens when you're disciplined about pricing, smart with labor, and serious about customer experience. Scale is good — but margin is king.”
If you're in the staining business — or thinking about jumping in — this episode could save you years of trial and error.
Caleb Roth walks through exactly what a profitable stain and seal business looks like at every stage: from a solo operator to a multi-crew, multi-million dollar operation. Whether you’re just starting with one truck or managing six, you’ll learn how to structure your team, manage margins, and grow with discipline.
This is the real-world blueprint Stain & Seal Experts uses — and now it’s yours.
The 3 stages of building a profitable stain business
How to hit 50–60% gross and 25–30% net margins
Where most contractors lose money (and how to fix it)
What to systematize at each level
When to hire, scale, and expand
How Stain & Seal Experts franchises are structured for growth
📦 EXPERT Stain & Seal Products
📚 [Stain & Seal Supply- https://www.stainandsealsupply.com
🧠 Franchise Info & Opportunities
🛠️ Get Tools & Systems
“The most profitable stain businesses keep gross profit between 50–60% and aim for 25–30% net profit. That only happens when you're disciplined about pricing, smart with labor, and serious about customer experience. Scale is good — but margin is king.”