On this episode of the Wood Care Podcast, Caleb sits down with Justen Coelho Meneses, a contractor with more than a decade of experience in the wood staining industry. Justen shares the evolution of his company — originally launched as Making All Things New before rebranding to Omaha Deck and Fence Staining for 2026.
On this episode of the Wood Care Podcast, Caleb sits down with Justen Coelho Meneses, a contractor with more than a decade of experience in the wood staining industry.
Justen shares the evolution of his company — originally launched as Making All Things New before rebranding to Omaha Deck and Fence Staining for 2026.
In this episode we discuss:
Rebranding a staining company for long-term growth
The challenges contractors faced during the 2025 season
Adjusting marketing strategies when leads suddenly slow down
Managing crews and maintaining accountability in the field
Strategic decisions heading into 2026
This episode is packed with insight for contractors looking to grow their business while navigating an increasingly competitive market.
🎙️ Brought to you by StainAndSealSupply.com
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DISCLAIMER: The views, opinions, and experiences shared in this series are those of the guest and do not necessarily reflect those of Caleb Roth, Stain & Seal Supply, or the Wood Care Podcast. This content is for informational and educational purposes only and should not be considered professional advice. Always evaluate methods, products, and strategies based on your own business needs and local regulations.